Music + Culture / Visual Collaboration
Pusha Preme / An Evolving Visual Partnership
Eight music videos over several years, each with its own visual approach, and one creative collaboration that kept going.
- Client
- Year
- Kevin "JocZilla" Jacques
- Music videos directed and edited
- 8
- YouTube views, all eight videos
- 100K+
- Instagram views, all eight videos
- 85K
- Filming window, two selected projects
- Under 1 hr
A collaboration that could not repeat itself.
Pusha Preme returned to founder and director Kevin Jacques again and again: Jacques has directed and edited eight of his music videos over several years. Each song called for its own visual world, and each production came with different conditions, from filming windows of under one hour to coverage captured across a full day.
The challenge was to keep the work developing from release to release instead of repeating one visual formula. The projects on this page are selected from that larger body of work.
A visual language for each release.
Rather than forcing every video into the same aesthetic, Jacques built a separate direction for each release. Among the selected projects, Sick of These Games used a game-inspired graphic frame to connect its staged settings. Give Up On Me became an observational portrait of the artist's world. Fighting Demons moved to a darker, more introspective treatment built around a single location.
Each change kept the artist recognizable while giving every release its own identity.
Fast when required. Different when the idea needed it.
Sick of These Games and Fighting Demons were each filmed in under one hour, yet still deliver staged setups, performance coverage, and contrasting shot sizes.
Give Up On Me took the opposite approach: production followed Preme throughout the day, capturing street footage, nighttime performances, backstage moments, and live audiences.
Jacques handled concept, direction, production, and edit on each of the selected projects.
Results
- Across all eight music videos: over 100K YouTube views and 85K Instagram views.
- Sick of These Games (2021, released): 49,031 YouTube views.
- Give Up On Me (2024, released): 31,272 YouTube views.
- 80,303 combined verified views across the two released projects shown here.
- Fighting Demons (2026): unreleased, so it has no public metrics.
- Per-video counts read from the public YouTube pages in September 2026.
Selected projects
Fighting Demons · 2026
Performance, texture, and atmosphere
- Kevin "JocZilla" Jacques
- Release
Direction: a darker, more introspective chapter built around a gold embellished mask, weathered stone, and foliage, moving between wide environmental frames and close performance detail.
Execution: filmed in under one hour.
Give Up On Me · 2024
Inside the artist’s world
- Kevin "JocZilla" Jacques
- Release
- Verified views
Direction: an observational portrait of Pusha Preme, built through the people and places around his performances.
Execution: production followed Preme throughout the day, from daytime streets to nighttime shows, backstage, and live audiences.
Sick of These Games · 2021
A visual language built around games
- Kevin "JocZilla" Jacques
- Release
- Verified views
Direction: retro handheld-console graphics frame staged performances across contrasting settings, from a neon diner to a blue-lit room.
Execution: filmed in under one hour.
What the collaboration proves.
The strength of this collaboration was never one successful shoot. It was returning across multiple releases, developing a distinct creative approach for each one, and executing it under very different conditions.
That kind of long-term creative partnership, owned from concept to edit and kept evolving release after release, is part of the foundation FOR ATTENTION is built on.